Stop treating go-to-market as a launch event. This advanced-level course teaches GTM as a living system with five moving parts: who to sell to, how to reach them, what to charge, when to enter, and which partnerships help.

• Diagnose the current go-to-market stage and match strategy to real market conditions

• Choose between direct and indirect channels based on customer behavior and deal economics

• Set value-based pricing and evaluate unit economics with CAC, LTV, and their ratio

• Time market entry and pick partnerships that actually accelerate growth

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